Helium 10 Review - Is It the Best Amazon Product Research Tool in 2021?
Intro to Helium 10 review
There you are, thinking about starting a new business or expand it, and you consider going online. Amazon, due to its presence, it’s one of the first ideas that pop into your mind. But entering the market without a proper understanding of it or the platform can be a problem. Here is where Helium10 enters the room and provides the info and help that you will appreciate.
This article will take a deep dive into this product research tool and give you all the necessary information. Later, we will discuss a bit about how it compares with its competition and lastly, give our usual verdict.
Without further ado, let’s start.
What is Helium10?
“So, what exactly is it?” Well, in a nutshell, it is a research tool that offers a ton of features aimed at increasing your success in Amazon. It is very attractive since it is an all-in-one tool with a database of +450 million ASINs (think of product barcode). Some of its insights are about the product itself, while others go more broadly. For example, there is data on your account, your position in the market, and on the market itself. All data collected is used to give you suggestions and key analytics.
Let’s discuss some of the features so that you get a clearer picture of what it is and what it offers.
- Trendsetter: deep analysis of market trends.
- Blackbox: 450M ASIN database available in one click.
- Profitability calculator: that goes beyond superficial data to provide key ROI info.
- ASIN grabber: compare several products (yours or competitors’) in one place to come up with targeted ads.
- Xray: One of the main engines of the whole tool, we talk in detail about in a separate section below.
Keywords multiple ways of searching like one word, several entries, or reverse ASINs:
- Cerebro: competition keyword strategy revealed.
- Magnet: finds the best keyword out there in seconds.
- Misspellinator: add customer misspells to your keywords list to give you the extra boost.
Listing optimization Pack all your listing with the most profitable keywords:
- Frankenstein: instant processing of keywords into immediately deployable lists.
- Scribbles: automatic input tracking to never miss an effective keyword.
- Index checker: Automatic result verification before posting never to lose potential.
Analytics: you get finance health reports, market and keywords trackers with daily updates, alerts, and more.
Marketing: has support to run great campaigns and a drag-and-drop landing page builder.
Other: 24h live support, classes and training, help center, and community. Plus, automatic refunds, follow-ups emailing, an IOs and Android app, etc.
Free: limited access to 10 of the main tools, 30-day free trials of Frankenstein, Scribbles, and Profits, 1 user limit. Note that the limited access is enough to give you a solid understanding of how these tools work.
Platinum: $97/mo. or $970/yr. Index checker 150 uses/mo., Keyword Tracker 2500 keywords/mo. 300 ASINS alerts/mo. 5000 follow-up emails/mo. Freedom ticket Amazon training. Solely for 1 user as well, and Free features included.
Diamond $197/mo. or $1970/yr. Index checker 300 uses/mo. Keyword Tracker 5000 keywords/mo.600 ASINS alerts/m ,1500 follow up emails/mo. Access to PPC management platform (pay-per-click) and its ADS (advance data solution). 4 sellers central account connection. Plus, inventory management and unlimited SKUs (stock-keeping units). Besides counting with everything from Platinum as well as Multi-users support.
Elite $397/mo. (no yearly plan): highest tier access to Helium10. In-person workshop every 4 months and live monthly online training, Private Facebook group. Access to automated PPC management platform, ADS. And Diamon’s plan features.
Enterprise: Custom-made plan for large businesses.
Helium 10 Chrome Extension
If all we’ve been talking about sounds interesting to you, you will appreciate that there is a browser extension. Though limited, it still offers a general overview of some of the best features of Helium10. Something useful about it is that you get everything in one site. That is, the evaluation of Amazon search results and sequent suggestions appear right as you browse.
The extension includes Xray and all its features and can be used free of charge after registering for the free plan.
What is Helium10 Xray?
By now, you heard this Xray feature several times, so let’s discuss it. Simply put, it is the product validator of Helium10. It takes the info on prices, trends, analytics, market, and all we’ve talked about with two ideas in mind. First, to come up with a kind of verdict about your product. And, with the potential opportunities identified, give you valuable suggestions. It comes integrated into the Google Chrome extension, so you can see the info as you browse. Helium10 Xray comes with 6 features:
- Supplier finder in partnership with Alibaba.com: key info on the most reliable suppliers.
- Demand analyzer. While browsing in Alibaba, you can see a general overview of that product demand on Amazon.
- Profitability calculator.
- ASIN grabber.
- Review Insights: Sort and export to get the most out of the review without losing time.
- Inventory levels: Want to know about your competitors’ available stocks? You can!
Xray starts from $17/mo, if used separately from any plan, while within the free Helium plan, you get a 50 launches limit.
Helium 10 Helium 10 vs Jungle Scout
A complete comparison escapes this article, but we can tell you a couple of facts about these two great offers. Helium10 counts with a unique PPC manager, review manager, and keyword indexation checker. Plus, there is the inventory protector tool that helps at avoiding issues due to low stock reserves. Additionally, some analysts have reported a slightly relative higher overall accuracy.
Jungle Scout has an advantage when it comes to launching a new product over Helium10. It is partnered with(or has bought) platforms like Jumpsend to create a discount/promo code. Lastly, there is a difference between their minimum plan of over 40 dollars. On the one hand, this means there is more for the money on the Helium10 side, which is a plus. But on the other, maybe some do not need that many tools and will be satisfied by paying less for less, making total sense, and making Jungle Scout more attractive.
Our recommendations: go through their pages, if possible, use them both, and reflect in advance about main goals.
Is Helium10 worth it?
We’ve arrived at the last juncture of this article, and now it’s time to answer that question.
But first, one full disclaimer that should be obvious by most, Helium10 as any other tool, works according to margins. What we mean is that its product success analysis and suggestions count as estimates. So, bear that in mind when you see that X service has a Y higher accuracy or anything similar.
As for the question, in short, yes! Whether it is Helium10, Xray, or simply the free plan, there are useful tools and data available that, without a doubt, are worth it.
Thanks for reading this article. We hope it was insightful, and now you can feel a bit more knowledgeable about Helium10.