Helium 10 Review - Is It the Best Amazon Product Research Tool in 2021?

by Radoslaw Fabisiak

Intro to Helium 10 review

There you are, thinking about starting a new business or expand it, and you consider going online. Amazon, due to its presence, it’s one of the first ideas that pop into your mind. But entering the market without a proper understanding of it or the platform can be a problem. Here is where Helium10 enters the room and provides the info and help that you will appreciate.

This article will take a deep dive into this product research tool and give you all the necessary information. Later, we will discuss a bit about how it compares with its competition and lastly, give our usual verdict.

Without further ado, let’s start.

What is Helium10?

“So, what exactly is it?” Well, in a nutshell, it is a research tool that offers a ton of features aimed at increasing your success in Amazon. It is very attractive since it is an all-in-one tool with a database of +450 million ASINs (think of product barcode). Some of its insights are about the product itself, while others go more broadly. For example, there is data on your account, your position in the market, and on the market itself. All data collected is used to give you suggestions and key analytics.

Let’s discuss some of the features so that you get a clearer picture of what it is and what it offers.

Helium10 Features


Keywords multiple ways of searching like one word, several entries, or reverse ASINs:

Listing optimization Pack all your listing with the most profitable keywords:

Analytics: you get finance health reports, market and keywords trackers with daily updates, alerts, and more.

Marketing: has support to run great campaigns and a drag-and-drop landing page builder.

Other: 24h live support, classes and training, help center, and community. Plus, automatic refunds, follow-ups emailing, an IOs and Android app, etc.

Helium10 Price

Helium 10 Chrome Extension

If all we’ve been talking about sounds interesting to you, you will appreciate that there is a browser extension. Though limited, it still offers a general overview of some of the best features of Helium10. Something useful about it is that you get everything in one site. That is, the evaluation of Amazon search results and sequent suggestions appear right as you browse.

The extension includes Xray and all its features and can be used free of charge after registering for the free plan.

What is Helium10 Xray?

By now, you heard this Xray feature several times, so let’s discuss it. Simply put, it is the product validator of Helium10. It takes the info on prices, trends, analytics, market, and all we’ve talked about with two ideas in mind. First, to come up with a kind of verdict about your product. And, with the potential opportunities identified, give you valuable suggestions. It comes integrated into the Google Chrome extension, so you can see the info as you browse. Helium10 Xray comes with 6 features:

Xray starts from $17/mo, if used separately from any plan, while within the free Helium plan, you get a 50 launches limit.

Helium 10 Helium 10 vs Jungle Scout

A complete comparison escapes this article, but we can tell you a couple of facts about these two great offers. Helium10 counts with a unique PPC manager, review manager, and keyword indexation checker. Plus, there is the inventory protector tool that helps at avoiding issues due to low stock reserves. Additionally, some analysts have reported a slightly relative higher overall accuracy.

Jungle Scout has an advantage when it comes to launching a new product over Helium10. It is partnered with(or has bought) platforms like Jumpsend to create a discount/promo code. Lastly, there is a difference between their minimum plan of over 40 dollars. On the one hand, this means there is more for the money on the Helium10 side, which is a plus. But on the other, maybe some do not need that many tools and will be satisfied by paying less for less, making total sense, and making Jungle Scout more attractive.

Our recommendations: go through their pages, if possible, use them both, and reflect in advance about main goals.

Is Helium10 worth it?

We’ve arrived at the last juncture of this article, and now it’s time to answer that question.

But first, one full disclaimer that should be obvious by most, Helium10 as any other tool, works according to margins. What we mean is that its product success analysis and suggestions count as estimates. So, bear that in mind when you see that X service has a Y higher accuracy or anything similar.

As for the question, in short, yes! Whether it is Helium10, Xray, or simply the free plan, there are useful tools and data available that, without a doubt, are worth it.

Thanks for reading this article. We hope it was insightful, and now you can feel a bit more knowledgeable about Helium10.

Radoslaw Fabisiak

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